Arbana
Crafting a Customer Experience That Embodies Mindful Shopping
Crafting a Customer Experience That Embodies Mindful Shopping
Crafting a Customer Experience That Embodies Mindful Shopping
At Arbana, our mission is to revolutionize the shopping experience for individuals in India.
About
Arbana is a discovery platform that champions independent Indian designers, connecting them with a billion Indians seeking meaningful, beautifully crafted creations. Their challenge was to build a customer experience that truly reflected their brand promise of mindful shopping across the entire journey.
Key Challanges
Shifting Consumer Behaviour – The industry was designed for quick, transactional shopping, driven by heavy discounting with little regard for storytelling or craftsmanship. Arbana needed to reshape digital shopping habits, fostering appreciation for quality and purpose.
Building Trust – As a curated marketplace featuring diverse creators and categories, establishing confidence in product authenticity and quality was essential to drive conversions.
Delivering a Premium Experience – Arbana required a seamless, high-end customer experience across digital and physical touchpoints to align with the premium nature of its products.
Our Solutions
De.SHA Design Lab developed a CX strategy that embedded Arbana’s core values into every stage of the customer journey:
Customer Understanding – We conducted deep audience profiling to identify key buyer segments, including premium shoppers, gift seekers, home enthusiasts, and food connoisseurs. We analyzed their motivations, habits, and pain points in online luxury shopping to design solutions that met their expectations.
Customer Journey Mapping – By mapping the entire shopping experience, we identified critical touchpoints to guide new behaviours toward mindful shopping. From pre-purchase storytelling to post-purchase engagement, we ensured each step felt intentional, immersive, and informative.
Digital Experience Design – We crafted a sophisticated e-commerce interface mirroring an in-store luxury experience. Through high-end aesthetics, immersive storytelling, and micro-interactions, we enhanced engagement while showcasing the craftsmanship behind each product.
Results
Elevated Customer Perception – We successfully transformed shopping into an engaging, storytelling-driven experience. Data revealed high engagement, increased session durations, and an uplift in page views per user.
Premium Customer Service – By integrating concierge-style support through phone, chat, and email, we delivered a highly personalized shopping journey. Customers resonated with Arbana’s mindful shopping ethos, engaging more thoughtfully throughout their experience.
By seamlessly blending discovery, storytelling, and premium service, Arbana now delivers a customer experience that not only reflects its brand promise but also reshapes how consumers engage with luxury shopping online.
Servcies
Services
Services
Research
Customer Insights
Customer Insights
Business Modelling
Journey Mapping
Journey Mapping
Branding
Experience Design
Experience Design
Industrial Design
Touchpoint Design
Touchpoint Design
About
Arbana is a discovery platform that champions independent Indian designers, connecting them with a billion Indians seeking meaningful, beautifully crafted creations. Their challenge was to build a customer experience that truly reflected their brand promise of mindful shopping across the entire journey.
Key Challanges
Shifting Consumer Behaviour – The industry was designed for quick, transactional shopping, driven by heavy discounting with little regard for storytelling or craftsmanship. Arbana needed to reshape digital shopping habits, fostering appreciation for quality and purpose.
Building Trust – As a curated marketplace featuring diverse creators and categories, establishing confidence in product authenticity and quality was essential to drive conversions.
Delivering a Premium Experience – Arbana required a seamless, high-end customer experience across digital and physical touchpoints to align with the premium nature of its products.
Our Solutions
De.SHA Design Lab developed a CX strategy that embedded Arbana’s core values into every stage of the customer journey:
Customer Understanding – We conducted deep audience profiling to identify key buyer segments, including premium shoppers, gift seekers, home enthusiasts, and food connoisseurs. We analyzed their motivations, habits, and pain points in online luxury shopping to design solutions that met their expectations.
Customer Journey Mapping – By mapping the entire shopping experience, we identified critical touchpoints to guide new behaviours toward mindful shopping. From pre-purchase storytelling to post-purchase engagement, we ensured each step felt intentional, immersive, and informative.
Digital Experience Design – We crafted a sophisticated e-commerce interface mirroring an in-store luxury experience. Through high-end aesthetics, immersive storytelling, and micro-interactions, we enhanced engagement while showcasing the craftsmanship behind each product.
Results
Elevated Customer Perception – We successfully transformed shopping into an engaging, storytelling-driven experience. Data revealed high engagement, increased session durations, and an uplift in page views per user.
Premium Customer Service – By integrating concierge-style support through phone, chat, and email, we delivered a highly personalized shopping journey. Customers resonated with Arbana’s mindful shopping ethos, engaging more thoughtfully throughout their experience.
By seamlessly blending discovery, storytelling, and premium service, Arbana now delivers a customer experience that not only reflects its brand promise but also reshapes how consumers engage with luxury shopping online.
About
Arbana is a discovery platform that champions independent Indian designers, connecting them with a billion Indians seeking meaningful, beautifully crafted creations. Their challenge was to build a customer experience that truly reflected their brand promise of mindful shopping across the entire journey.
Key Challenges
Shifting Consumer Behaviour – The industry was designed for quick, transactional shopping, driven by heavy discounting with little regard for storytelling or craftsmanship. Arbana needed to reshape digital shopping habits, fostering appreciation for quality and purpose.
Building Trust – As a curated marketplace featuring diverse creators and categories, establishing confidence in product authenticity and quality was essential to drive conversions.
Delivering a Premium Experience – Arbana required a seamless, high-end customer experience across digital and physical touchpoints to align with the premium nature of its products.
Our Solutions
De.SHA Design Lab developed a CX strategy that embedded Arbana’s core values into every stage of the customer journey:
Customer Understanding – We conducted deep audience profiling to identify key buyer segments, including premium shoppers, gift seekers, home enthusiasts, and food connoisseurs. We analyzed their motivations, habits, and pain points in online luxury shopping to design solutions that met their expectations.
Customer Journey Mapping – By mapping the entire shopping experience, we identified critical touchpoints to guide new behaviours toward mindful shopping. From pre-purchase storytelling to post-purchase engagement, we ensured each step felt intentional, immersive, and informative.
Digital Experience Design – We crafted a sophisticated e-commerce interface mirroring an in-store luxury experience. Through high-end aesthetics, immersive storytelling, and micro-interactions, we enhanced engagement while showcasing the craftsmanship behind each product.
Results
Elevated Customer Perception – We successfully transformed shopping into an engaging, storytelling-driven experience. Data revealed high engagement, increased session durations, and an uplift in page views per user.
Premium Customer Service – By integrating concierge-style support through phone, chat, and email, we delivered a highly personalized shopping journey. Customers resonated with Arbana’s mindful shopping ethos, engaging more thoughtfully throughout their experience.
By seamlessly blending discovery, storytelling, and premium service, Arbana now delivers a customer experience that not only reflects its brand promise but also reshapes how consumers engage with luxury shopping online.
Services
Customer Insights
Journey Mapping
Experience Design
Touchpoint Design
Make every interaction count
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Copyright @ 2024 De.SHA Design Lab
Make every interaction count
Company
Contact
Copyright @ 2024 De.SHA Design Lab
Make every interaction count
Company
Contact