We believe experiences transform the way people connect with brands, products & organisations.

We believe experiences transform the way people connect with brands, products & organisations.

Leadership

Leadership

Ria Jethmalani
MANAGING DIRECTOR

Ria Jethmalani began her journey with a focus on finance and a vision to lead companies. She rapidly rose through the ranks in e-commerce, ultimately becoming a CEO and earning a reputation as a pioneer in digital luxury sales. Seeking to expand her skill set, she studied design and engineering at Carnegie Mellon University. Ria now leads De.SHA design lab, where she  specializes in AI-driven customer experience design, helping founders create intelligent, personalized, and scalable solutions for today’s evolving market.

Raj Jethmalani
CREATIVE DIRECTOR

Raj Jethmalani, an honors graduate in marketing from DePaul University, brings extensive business expertise with a strong focus on branding and customer experience. With a proven track record of driving brand success through innovative strategies, he now applies his marketing insights to designing seamless and engaging customer experiences. By integrating user-centric design with data-driven marketing, Raj helps businesses craft cohesive, impactful journeys that enhance customer satisfaction and brand loyalty. His ability to bridge marketing, design, and CX positions him as a transformative leader in creating meaningful, customer-first brand experiences.

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab