Silverock
A passion for hospitality and finance is driving this founder (a Certified Public Accountant) to make hotels the most preferred and accessible asset class. Currently operating 9 hotels, in 3 states, with a total value of USD 50 million, the company is on a mission to become a national hotel management company helping investors maximize return on their investments through personalized strategies.
To set in motion their business transformation, the company approached Dē.SHA design lab to create a strong brand identity and digital experience.
The primary goal was to create a brand that communicates trust and reliability, and a platform to create awareness, enhance accessibility, and generate leads.
Servcies
Branding
Digital design
Key Takeaways
Created a brand identity to reflect trust, reliability and warmth
Designed and developed an investor centric digital experience
Facilitated lead generation
A passion for hospitality and finance is driving this founder (a Certified Public Accountant) to make hotels the most preferred and accessible asset class. Currently operating 9 hotels, in 3 states, with a total value of USD 50 million, the company is on a mission to become a national hotel management company helping investors maximize return on their investments through personalized strategies.
To set in motion their business transformation, the company approached De.SHA design lab to create a strong brand identity and digital experience.
The primary goal was to create a brand that communicates trust and reliability, and a platform to create awareness, enhance accessibility, and generate leads.
Services
Branding
Digital design
To bring this vision to reality, we delved deep to understand the hotel management and investments landscape in the USA and collaborated closely with the leadership team to understand their vision, business objectives and the needs of their audience.
The result is a name and brand identity that communicates trust, reliability and warmth empowering investors to take the next step in their investment journey. The website experience focuses on simple navigation and purposeful messaging to help investors quickly understand how Silverock is making hotel investments accessible and profitable.
The website ensures that investors are easily able to browse opportunities and get in touch, creating a steady flow of relevant leads for Silverock.
To bring this vision to reality, we delved deep to understand the hotel management and investments landscape in the USA and collaborated closely with the leadership team to understand their vision, business objectives and the needs of their audience.
The result is a name and brand identity that communicates trust, reliability and warmth empowering investors to take the next step in their investment journey. The website experience focuses on simple navigation and purposeful messaging to help investors quickly understand how Silverock is making hotel investments accessible and profitable.
The website ensures that investors are easily able to browse opportunities and get in touch, creating a steady flow of relevant leads for Silverock.
Key Takeaways
Created a brand identity to reflect trust, reliability and warmth
Designed and developed an investor centric digital experience
Facilitated lead generation
A passion for hospitality and finance is driving this founder (a Certified Public Accountant) to make hotels the most preferred and accessible asset class. Currently operating 9 hotels, in 3 states, with a total value of USD 50 million, the company is on a mission to become a national hotel management company helping investors maximize return on their investments through personalized strategies.
The primary goal was to create a brand that communicates trust and reliability, and a platform to create awareness, enhance accessibility, and generate leads.
To set in motion their business transformation, the company approached De.SHA design lab to create a strong brand identity and digital experience.
Servcies
Branding
Digital design
Key Takeaways
Created a brand identity to reflect trust, reliability and warmth
Designed and developed an investor centric digital experience
Facilitated lead generation
To bring this vision to reality, we delved deep to understand the hotel management and investments landscape in the USA and collaborated closely with the leadership team to understand their vision, business objectives and the needs of their audience.
The result is a name and brand identity that communicates trust, reliability and warmth empowering investors to take the next step in their investment journey. The website experience focuses on simple navigation and purposeful messaging to help investors quickly understand how Silverock is making hotel investments accessible and profitable.
The website ensures that investors are easily able to browse opportunities and get in touch, creating a steady flow of relevant leads for Silverock.

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