We are a design led transformation agency.

Dē.SHA Design Lab is led by entrepreneurs with over 13 years of experience across luxury e-commerce, jewellery, hospitality, and consumer goods. We empower founders to achieve their business objectives by driving design-led transformations that position them as industry leaders. Our work is fueled by a commitment to evoke emotion and foster meaningful change through mindful design. The Dē.SHA framework enables transformation, delivering lasting impact that resonates far beyond the initial launch.

We are a design led transformation agency.

Dē.SHA Design Lab is led by entrepreneurs with over 13 years of experience across luxury e-commerce, jewellery, hospitality, and consumer goods. We empower founders to achieve their business objectives by driving design-led transformations that position them as industry leaders. Our work is fueled by a commitment to evoke emotion and foster meaningful change through mindful design. The Dē.SHA framework enables transformation, delivering lasting impact that resonates far beyond the initial launch.

Expertise

Expertise

Strategy

Strategy

Research

Defining research objective

Literature review

Methodology selection

Sampling design

Data collection planning

Ethical considerations

Data analysis strategy

Reporting and dissemination

Business Strategy

Vision and objectives
Core values
SWOT analysis
Resource allocation
Product positioning
Customer interaction
Competition analysis
Functional level strategies

Strategy

Research

Defining research objective

Literature review

Methodology selection

Sampling design

Data collection planning

Ethical considerations

Data analysis strategy

Reporting and dissemination

Business Strategy

Vision and objectives
Core values
SWOT analysis
Resource allocation
Product positioning
Customer interaction
Competition analysis
Functional level strategies

Development

Product Development

Concept Visualization

Aesthetics Refinement (CMF)

Human factors & ergonomics analysis

Functional invention and feature exploration

Physical model making & validation

Material and detail specification

Sustainable design

Emerging Technology Integration

Experiential Prototyping

ISO Certification

Design

Industrial Design

Concept Visualisation

Aesthetics Refinement (CMF)

Human factors & ergonomics analysis

Functional invention and feature exploration

Physical model making & validation

Material and detail specification

Packaging design

Sustainable design

Emerging Technology Integration

Business Model Design

Experiential Prototyping

Branding

Concept Visualisation

Aesthetics Refinement (CMF)

Human factors & ergonomics analysis

Functional invention and feature exploration

Physical model making & validation

Material and detail specification

Packaging design

Sustainable design

Emerging Technology Integration

Business Model Design

Experiential Prototyping

Digital Design

Front-end Development

Mobile, Web, App UI/UX

Cross-Platform App UI/UX

Hardware UI/UX

Touchscreen UI/UX

Brand Activation

Brand Campaigns

Branded Environments

Marketing Collateral

Video & Photography

Launch & Rollout

Design

Design

Industrial Design

Concept visualisation

Aesthetics refinement (CMF)

Human factors & ergonomics analysis

Functional invention and feature exploration

Physical model making & validation

Material and detail specification

Packaging design

Sustainable design

Emerging technology integration

Business model design

Experiential prototyping

Branding

Style guides

Messaging strategy

Logo design

Color, materials, look and feel

Digital assets

Content creation

Typography

Color schemes

Digital Design

Front-end development

Mobile, web, app UI/UX

Cross-platform app UI/UX

Hardware UI/UX

Touchscreen UI/UX
No code websites

Brand Activation

Brand campaigns

Branded environments

Marketing collateral

Video & photography

Launch & rollout

Development

Development

Product Development

Concept visualization

Aesthetics refinement (CMF)

Human factors & ergonomics analysis

Functional invention and feature exploration

Physical model making & validation

Material and detail specification

Sustainable design

Emerging technology integration

Experiential prototyping

ISO certification

Leadership

Leadership

Ria Jethmalani
MANAGING DIRECTOR

Ria Jethmalani began her journey with a focus on finance and a vision to lead companies. She rapidly rose through the ranks in e-commerce, ultimately becoming a CEO and earning a reputation as a pioneer in digital luxury sales. Seeking to expand her skill set, she studied design and engineering at Carnegie Mellon University. Ria now leads Dē.SHA design lab,  where she uses her unique blend of business, design, and engineering expertise to help founders succeed in a market that demands innovative solutions. 

Raj Jethmalani
CREATIVE DIRECTOR

Raj Jethmalani, an honors graduate in marketing from DePaul University, has extensive experience in the business world. Renowned for his marketing and branding expertise, he has a proven track record of driving brand success through innovative strategies. Recently, Raj has turned his focus towards design, leveraging his marketing expertise to help businesses thrive through compelling visual and user experiences. His ability to integrate marketing insights with design principles enables him to create cohesive and impactful brand identities. Raj's diverse skill set positions him as a transformative leader at the intersection of marketing and design.

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab

Make every interaction count

About

At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.

Copyright @ 2024 De.SHA Design Lab