The world is in a never ending cycle of innovation and disruption. What determines the success of a product or service is adoption and positive impact. The key to making real change in the world lies at the intersection of design and business. However, as humans becomes more self aware, to make a lasting impact you must also tap into the emotions of people. The Dē.SHA framework is a tool that brings together emotional engineering, design systems and business strategy to help you take your ideas to impact.
Design systems
Stand out from the crowd and deliver a seamless experience with design systems, enabling you to attract more customers and accelerate growth.
Emotional engineering
Create a lasting impression in consumers' minds by engaging their cognitive psychology. Using emotional triggers to build a competitive edge and make your brand unforgettable.
Business strategy
Achieve your business goals by developing a clear value proposition and strategic positioning, paving the way for exponential growth and increased profitability.
The ROI
20%
BOOST IN BRAND EQUITY
Brands that evoke positive emotions in customers see a 20% boost in brand equity, translating directly to higher market valuation and competitive advantage.
- Gallup
50%
HIGHER BRAND LOYALTY
Emotionally connected customers have a 50% higher probability of staying with a brand.
- Harvard Business Review
25%
PAY A PREMIUM
Emotionally connected customers deliver a 25% premium in value and are more likely to recommend the brand over competitors, enhancing market position.
- Capgemini
2x
HIGHER REVENUE
Design-driven companies outperform industry benchmarks by 2x in terms of revenue growth and shareholder returns over a ten-year period.
- McKinsey Design Index
22%
INCREASE IN PROFITABILITY
Businesses that embed creativity and design thinking into their strategy report a 22% improvement in profitability.
- Adobe
219%
OUTPERFORMED S&P
Design-driven companies outperformed the S&P 500 by 219% over 10 years, showing how design integrated into business strategy leads to significant revenue growth.
At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.
At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.
At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.
At Dē.SHA Design Lab, we partner with small and medium-sized brands to elevate customer experiences through seamless journey management. Using AI-driven tools, we craft engaging, data-backed experiences that drive scalable growth.
